BF_case

In order to add feedback on their best Investment bets to meter industry s steady decline and increase company s profits by 3% next course of instruction. Industry sales fox been fall. Some categories, such as run dry dope ups, ready to serve broth, preserve soups, frozen soups and deli soups, are growing. The declining movement of the industry relies essentially in decreasing sales of the two largest categories ready-to-serve wet soup and condensed wet soup. The most gainful category Is the RET. Barbarian has 60% address of the RET trade with RET s soups and broths providing 78% of the dolls s sales 86% of Its profit.These mature products, however, are facing a decline In sales (1-2% per year In S, and 2-3% In volume). Nevertheless, Barbarian Is the market leader in this category and determine increases over the last years had helped to bound profit declining as much as sales. Target products to baby boomer genesis (largest and brand loyal segment) lead these changes in market trends that are being reflected in rapidly increasing sales of accessible categories Maintain shelf-space and Increase partnerships with retailers.